The challenges and our vision for meeting them

The promise of digital to improve people’s lives is ever-present. So are the growing expectations audiences have for digital services and products.

Sitting alongside these factors is the imperative for digital to help Shelter fulfil its strategy and end the housing emergency.

The Digital Framework sets out how we can, and facilitates how we deliver user value and engage our audiences.

It lets us restore the gift of empathy and time to our advisors and clients, our campaigners, fundraisers and supporters.

Woman looking at her mobile phone

Section pages

Being a modern charity in a digital world

To address the challenges and opportunities digital affords Shelter, we’re focusing on four key themes.
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The devolved model of delivering digital

Over time, we’ll be shifting responsibility for pages and sections, until every part of our digital estate has an owner.
More about devolution