Cadence note: Each release will be accompanied by blogs to provide context and lend a voice to the highlights of the release.
Release 1 - March 2021
Introduces the biggest aspects to how Shelter delivers digital work. These include our working principles, our model for devolving content publishing, and our content guides - the first wave of digital guidelines and standards which underpin our commitment to quality.
Release 2 - September 2021
This release will feature the tools of Shelter’s design and new brand, as well as additional guides:
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Our new brand guidelines, including logo, colour, typography, tone of voice and more
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Accessibility guides covering the background and details of making our sites fully useable by people with disabilities
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Video guides for staff, agencies and freelancers
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Our digital lifecycle, which gives Shelter a sustainable mechanism for all of our digital output
Release 3 - February 2022
Introduces the fundamentals of our planning at various levels, and the evidence-based culture that plays a huge part in planning.
This focus includes:
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our goal-oriented approach to product planning
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the key skill of roadmapping - at the product/service level, team level and for all Shelter digital plans
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how we do release planning
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the crucial elements of measurement and audience research
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the roles that drive our digital governance
Release 4 - June 2022
This release introduces a key piece in our digital delivery: content operations.
Our new content ops section will cover:
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what we mean by content operations and why it’s important
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why content governance can make or break our content operations
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how we decide what to do, content-wise…and what not to do
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the impact that user journeys have on our content planning and delivery
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the lifecycle of a piece of content
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why content retirement is crucial, and how to do it right
Release 4 will also feature Shelter’s design thinking, led by our UX team.