Cadence note: Each release will be accompanied by blogs to provide context and lend a voice to the highlights of the release.
Release 1 - March 2021
Introduces the biggest aspects to how Shelter delivers digital work. These include our working principles, our model for devolving content publishing, and our content guides - the first wave of digital guidelines and standards which underpin our commitment to quality.
Release 2 - September 2021
This release will feature the tools of Shelter’s design and new brand, as well as additional guides:
Our new brand guidelines, including logo, colour, typography, tone of voice and more
Accessibility guides covering the background and details of making our sites fully useable by people with disabilities
Video guides for staff, agencies and freelancers
Our digital lifecycle, which gives Shelter a sustainable mechanism for all of our digital output
Release 3 - February 2022
Introduces the fundamentals of our planning at various levels, and the evidence-based culture that plays a huge part in planning.
This focus includes:
our goal-oriented approach to product planning
the key skill of roadmapping - at the product/service level, team level and for all Shelter digital plans
how we do release planning
the crucial elements of measurement and audience research
the roles that drive our digital governance
Release 4 - June 2022
This release introduces a key piece in our digital delivery: content operations.
Our new content ops section will cover:
what we mean by content operations and why it’s important
why content governance can make or break our content operations
how we decide what to do, content-wise…and what not to do
the impact that user journeys have on our content planning and delivery
the lifecycle of a piece of content
why content retirement is crucial, and how to do it right
Release 4 will also feature Shelter’s design thinking, led by our UX team.