(This is a long description of the infographic on our digital governance page.)
Shelter’s digital governance: a golden thread of strategic connection
Our digital governance ensures that the charity’s high-level objectives are reflected in every piece of digital work.
Shelter’s 3-year strategy:
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Contains our vision, purpose, and high level goals
Digital Leadership Group (DLG):
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Articulates the strategy into product and service visions
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Oversees performance
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Aligns planning across the organisation
Business owners (who are also members of the DLG):
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Give clearly-defined goals to their teams
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Make approvals based on strategic intent
Product managers:
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Take strategic direction from business owners and DLG
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Goal-oriented roadmapping
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Define problems to be solved
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Plan approach, resource, and technology
Product teams (product and service teams as well as devolved self-publishing teams):
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Keep strategic focus via roadmaps and goal statements
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Research, design, and development
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Testing unknowns
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Scaling and deployment
Content managers and service owners:
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Take strategic direction from their business owners
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Maintaining, measuring, and optimising
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Monitoring, analysing, and reporting
Executive Leadership Team (ELT):
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DLG escalates issues to them:
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Risks
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Competing priorities they haven’t resolved themselves
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Related
Shelter’s digital governance
How we plan at all levels
What goes into understanding our audiences
Contact us about the digital framework
Have a question or comment? Found a bug? Or maybe you’d like to contribute to the framework? Use our contact form to get in touch.