A mother and her two young daughters

Video content calls to mind the saying “With great power comes great responsibility”. Video can be the most powerful form of digital content - with the greatest potential to tell a story, engage the senses, open minds and be remembered and shared.

But unless it’s planned and created properly, according to standards and guidelines, a lot can go wrong with video. The guides below can show you how to do videos the right way.

Starting point

Bearing in mind the risk vs reward of videos, the best guide to start with is How to commission a video, which takes you through each step of the process, from brief to wash-up.

The full set of video production guides

Filming basics, a practical guide

This introductory guide covers the filming process and some practical self-shooting techniques to help you get started. 
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Video captioning

All video produced for Shelter’s channels must have captions (subtitles). This guide takes you through the checklist and specs.
Read more

Video supers

Supers are titles, text, or graphics added to video. They can add value for viewers, but should be used sparingly and only if necessary.
Read the guide

Case study videos

This guide will help filmmakers and partners produce stories in Shelter’s style of observational and participatory documentary videos.
Read more 

How to commission a video

If you’re commissioning a video using Shelter’s video team or external filmmakers, this guide is essential reading before you get started.
Read the guide

Essential production documents

Download a range of documents you'll need in producing your video.

Read our other content guides

Read our brand guidelines


Contact us about the digital framework

Have a question or comment? Found a bug? Or maybe you’d like to contribute to the framework? Use our contact form to get in touch.